The Point of Entry is a name given to the introductory events that prospective donors first attend to hear more about your mission or cause. THis name was given, and trademarked, by Benevon, an organization focused on helping non-profit organizations develop long-term, sustainable funding for their causes.
I have found this to be a crucial component for any organization in the pursuit of raising ambassadors who herald their cause. It is a simple way to introduce people to your mission, and a profound way to re-engage those who have simply become "occasional donors".
Go to Benevon.org to learn all about the event, but do consider adding one of these to your repetoir of activities. In fact, strongly consider dropping one or two other events to make way for this one. Believe me, the long-term benefits of one of these events every month with 8-12 guests, far outweighs the long term benefit of all the effort that goes into a transactional golf-tournament.
Individual missionaries can do it, relief agencies can do them, churches can do them...
If you want assistance in developing your own point of entry type of event, I would be hapy to meet and discuss a mutual plan for developing the event that is going to raise up heralds for your cause.
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